Innovation is vital to the sustained growth and viability of companies in industries including high-tech, biotech/pharmaceutical, energy, etc. New products sometimes create disruptive technologies and new categories (e.g. iPad and iPhone) and new approaches (e.g. hydraulic fracturing to boost oil and natural gas production) are sometimes game changers. For organizations in other industries and sectors, innovation is important more for enabling them to meet customer expectations, to stay ahead of the competition and to remain efficient. This is even true for governmental organizations.
The Holistic Organizational Effectiveness Survey includes four questions that assess direct drivers of innovation and many other questions that indirectly impact an organization’s innovation culture and drivers. The four direct-innovation driver questions are:
- 3.43 – Innovating to stay ahead of the competition
- 3.33 – Using information technology to support learning and innovation
- 3.03 – Building skills for workforce innovation and flexibility
- 3.00 – Facilitating innovation and empowering employees to recommend innovations and improvements
The survey uses a rating scale of 1-5 where 5 = Effective and 1 = Ineffective. These low ratings indicate that most organizations are not doing enough to innovate to stay ahead of their competitors nor are they creating the culture and providing resources needed to support innovation.